Swiss Made covers new releases, the luxury mainstays, independent makers, and the history and odd facts behind all of it. The writing assumes a reader who already knows what a column wheel is and would rather be told what it cost.
Ethics policy
We do not run affiliate links, price-drop notices or sponsored posts. Watches are photographed at events, at manufacturers, or borrowed and returned; loans are disclosed in the piece. Nobody reviews a watch they own, and nobody reviews a watch they are waiting on.
Judgement is always attributable to a person: every opinion carries a byline, and corrections are made in place with a note at the foot of the piece rather than quietly.
Contact
Press releases, corrections and loan offers go to the editor. We read everything and answer most of it.